Getting someone to the product page is the expensive part. Losing them at a slow gallery, a surprise shipping cost or a checkout that fights their phone is the avoidable part. That is usually where the work pays for itself.
Built for phones, where most browsing happens
Unoptimised photography is the most common cause of a slow store. People leave before the thing they wanted has finished appearing.
Tiny fields, a forced account signup and shipping costs revealed at the last step. Each one loses a share of the people who were ready to buy.
Selling something the shop floor sold an hour ago costs you the refund, the apology and usually the customer.
From the product page through to the confirmation email.
Fast-loading images, clear pricing and availability, and the answers people need before buying rather than buried in a tab.
Fewer steps, guest checkout, honest shipping costs shown early, and payment methods your customers already use.
Stock, orders and shipping connected to the systems you already run, so the website is not a separate thing to keep in step by hand.
Product and category pages structured to be found, plus local search for the people who would happily come in if they knew you existed.
Look at the existing store and the numbers first. Sending more traffic into a leaking checkout is the expensive way to do this.
Images, scripts and page weight handled properly, because on a store, load time and revenue are directly connected.
Custom, or Shopify or WooCommerce when that genuinely fits better. I will recommend the one that suits your catalogue, not the one that bills more.
Stores need ongoing attention as the catalogue grows. Same developer, no handover.
Shopify is a good answer for many catalogues and I will say so when it is. Custom makes sense when you have unusual products, pricing or workflow that a platform would force you to work around.
Usually. Tell me what you run in the shop and I will tell you what is possible and what it involves.
Migration is part of the project. Products, images and URLs move across, with redirects so you keep the search rankings you already have.
Payments go through established providers so card details never touch your server, and the site is built to keep it that way.
Send me your store. I will tell you where it is losing sales and what I would fix first, whether or not you hire me.